Words cannot describe how happy I was when I met Elim Chew today.
I believe Elim Chew is someone who doesn’t need any more introduction. She is a very well known figure in the entrepreneurial world, at the same time she is in the hearts of many young Singaporeans.
Her business, 77th Street is an iconic street wear retail fashion chain in Singapore, dealing with the hip and trendy youth culture of today. In addition to expanding her retail businesses, Elim lends her expertise, experience and time to various youth organisations in Singapore. Elim’s accolades include being named Most Promising Woman Entrepreneur awarded by The Association of Small and Medium Enterprises (ASME) in 2001, Mont Blanc Businesswomen Award in 2002, Young Woman Achiever Award awarded by Her World and Leadership and Mentoring Award awarded by Research Communications International in 2003. And the list goes on…
I actually met her couple of times in many other occasions, but today was more special because she revealed more of her success stories through an audio interview with me.
Not many of us know that Elim, the icon in fashion industry, initially started her career as a hairdresser. Having passion about streetwear, she then started opening a small retail shop at Far East Plaza. It was just a 180 square feet space, but from there it eventually grow to a multi-million dollar business. She shared how does being flexible really help her a lot when she first started her business. She said: “Entrepreneurship is about experience”
How does Elim came with the name 77th Street? Is 7 her lucky number? Or was there really a street name 77th Street?
What is the secret to her success? What are the advantage of being a woman in a business world? And what are the disadvantage?
She also said that many young people wanted to start their own business, but eventually they failed because most of them don’t really have a proper plan. But besides good planning, what are the other factor that need to consider when setting up a business?
All of the above questions will be answered in my audio interview with her. I will definitely update you guys again when is up. (Apparently there were a limit on the size of the audio file that I can upload. I’m still in the midst of sorting it) To sum up, it was a wonderful experience chatting with her. Even after we finished with the whole interview, we still chat about many things, about our life, our faith, work, etc. She even bring me over to her warehouse (which is huge !) and tour around her office. She has snooker tables and Nintendo wii at her office too. So cool !
Thank you, Elim ! Will definitely visit 77th street @ Ion Basement Level 3 (B3-45/46) after the Female 50 Gorgeous Preview this Saturday 
Touching Hearts Changing Lives,
Merry Riana
About Merry Riana
Merry Riana is a Millionaire Entrepreneur, Best-Selling Author and Motivational Speaker.In just a short period of 4 years after her graduation, Merry has earned more than S$1,000,000 through her business. This achievement is featured as an article titled ‘She’s made her first million at just age 26’, in The Straits Times on 26th January 2007. In October 2010, Merry was conferred the Great Women of Our Time Award. As an icon in the regional, financial, and educational communities Merry has broken down barriers to become one of the most admired and watched individuals in the media today.
visit www.MerryRiana.org to read more about Merry Riana
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